Velo was developed for Velo Marketing as a custom analytics dashboard designed to simplify campaign tracking. The client’s existing process relied on manual reporting, which wasted time and lacked efficiency. With Velo, we created a streamlined platform with data visualizations, automated reporting, and role-based access for different team members.
Velo Marketing needed a custom solution to simplify campaign reporting and provide better visibility for their clients. Their existing tools were fragmented and inefficient, making it difficult to gather insights quickly. Our objective with Velo was to build a unified platform that integrated campaign data into one dashboard.
The development of Velo began with research into marketing workflows and identifying the bottlenecks in reporting. We collaborated closely with the client to define the most important metrics and designed a dashboard layout that prioritized clarity. Data visualization tools were implemented for quick insights, and automated reporting features were added to save time. Security protocols and role-based access ensured data integrity and appropriate usage.
Velo brought significant improvements to Velo Marketing’s daily operations. The dashboard reduced reporting time by 70% and improved accuracy across client reports. Team members were able to make faster decisions, while clients appreciated the transparency of real-time insights.
